Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Just about the most influential vogue properties on the globe. Its world success wasn't designed by way of classic promoting or mainstream tendencies, but through a Daring philosophy: problem the norm, break conventions, and Permit originality talk louder than recognition. This unconventional approach turned the foundation for CDG’s worldwide enlargement.
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CDG acquired Global attention by presenting clothes that turned down common Suggestions of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the desire of global style editors and customers early during the 1980s.
This international visibility strengthened the CDG Hoodie title and attracted loyal buyers from each individual corner of the world.
The 1995 "Rest" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the collection with photographs taken at Auschwitz focus camp, plus the controversy received international protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as a company in 1973. The manufacturer's identify was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", especially from the road "Comme les garçons et les filles de mon âge" ("similar to the boys and girls my age").
The 2006 autumn/winter selection handled the notion from the persona,[fifteen] the alternative ways to present one's self to the whole world. Fusing customized menswear with feminine components such as corsets and flower printed costume fabrics, Persona was Yet another selection that merged the feminine With all the masculine.
CDG constructed a robust distribution program by positioning its merchandise in leading luxury vendors like Dover Street Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model usage of elite consumers globally though preserving its artistic integrity.
In 2017, the corporate launched a whole new fragrance, Concrete, and marked its start within the US that Comme Des Garcons has a dinner curated through the artist and chef, Laila Gohar.
Each individual shop was intended as an inventive Area, improving CDG Hoodie's standing for innovation and providing buyers an immersive retail working experience.
Using the rise of internet shopping, CDG expanded its access by offering collections via official and partnered e-commerce platforms. Social websites and vogue communities served distribute the manufacturer’s id, making pieces such as the Engage in Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on the planet, assisting CDG achieve worldwide mainstream visibility even though remaining correct to its edgy creativeness.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical presentations, often more like artwork installations than manner demonstrates acquired around the world media coverage, reinforcing the brand's reputation for groundbreaking creative imagination.
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The organization also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on the planet of perfume and aligned with the kinds of its garments.[six]